As our ability to pay attention in a world of distractions vanishes, it’s no wonder that our ability to be heard and understood—to convey our messages—is also threatened. Whether working with our teams and customers or communicating with our families and friends, it is increasingly difficult to break through the digital devices that get in the way of communication. And the ubiquity of digital devices means that we are often “multicommunicating,” participating in multiple conversations at once. As a result, our ability to be socially present with an audience requires an intentional approach.
Drawing from fifteen years of research, interviews, and experience from teaching students and executives, Jeanine W. Turner offers a framework to navigate social presence at work and at home. By exploring four primary communication choices—budgeted, entitled, competitive, and invitational—Turner shows when and where to employ each strategy to most effectively allocate our attention and command the attention of others.
