CBS Alumni Club of Boston: Artful Business with Greg Stone ('84)

Boston, MA
What does Michelangelo have to do with marketing? What can you learn about branding from Botticelli? Greg will share proven techniques to add punch to your promotional strategies -- with a lot of help from great artists and writers. This interactive workshop is based on his acclaimed book Artful Business: 50 Lessons From Creative Geniuses, which offers a toolkit of tips for the “thinking manager” seeking new ideas or strategies. Come and delight your eyes with sumptuous, colorful masterpieces. In the process you will learn how to see in a new way and to find inspiration from unlikely sources.