Digital Transformation of Traditional Businesses

Philadelphia, PA
Professor David Rogers on the Digital Transformation of Traditional Businesses. Please join us for a presentation and discussion on the challenges of the digital economy. Make sure your company is not left behind, as digital business strategy is becoming even more critical. The discussion will be led by Professor David Rogers, faculty of executive education, Executive Education at Columbia Business School. Professor Rogers is a globally recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including The Network Is Your Customer, and his latest, The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Appetizers will be served. The first 25 registrants will receive a free copy of Professor Roger?s book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age?a $29.95 value.